Brad Parscale, who was recently appointed as campaign manager for Donald Trump’s 2020 reelection bid, has warned Google, Facebook, and Twitter to maintain a “level playing field,” following a month of high-profile revelations of bias at big tech.
— Brad Parscale (@parscale) March 7, 2018
Brad Parscale’s comment came on the same day as the results of primaries for the Texas senatorial race in November were released. Google and Facebook both have the ability to significantly influence elections. Facebook has previously boosted voter registration and turnout by significant margins, while research on search engine manipulation shows that services like Google Search have the potential to change the preferences of undecided voters by 20 percent or more.
Brad Parscale, current campaign manager for the president’s 2020 re-election bid, previously managed Trump’s digital campaign in 2016. In public interviews, Parscale has argued that social media, not traditional media, was the key to Trump’s victory in 2016, and identified Facebook as particularly critical to the president’s success. His selection suggests that the digital campaigning will be given even greater emphasis in 2020.