Memberships and donations to the NRA are surging, according to Google, which indicates the mainstream media’s push for gun control is backfiring.

The sudden spike began right when legacy media rolled out student activists to demand gun control in the wake of the Parkland, Fla., high school shooting:

In comparison, there isn’t a lot of people leaving the NRA, despite numerous companies cutting discounts for NRA members over the weekend.

The last time the NRA experienced similar growth was in Jan. 2013 when then-President Obama promoted a new gun control initiative in response to Sandy Hook:

In the days immediately after the Parkland shooting, the mainstream media focused on accused shooter Nikolas Cruz's mental health, yet reporters quickly shifted gears to pushing gun control even as more details on Cruz's health emerged.