Google was sued by a group of U.K. consumers over claims that the company improperly collected personal data from millions of users of Apple Inc.’s iPhone.

The group, called Google You Owe Us, said in a statement Thursday that it was the first case of its kind in the U.K. against a major tech company over the alleged misuse of personal data. It says the Alphabet Inc. unit unlawfully collected people’s personal information by bypassing the iPhone’s default privacy settings.

Richard Lloyd, a consumer advocate who is leading the case, said he wanted to “send a strong message to Google and other tech giants in Silicon Valley that we’re not afraid to fight back if our laws are broken.” The group said each of the 5.4 million customers could get “several hundred pounds” if the case, filed in London Wednesday, is successful.

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